WISDOM WOODS VISION + COMMUNICATIONS PLAN
Communication tools that invite visitors to slow down, pay attention to their surroundings, appreciate the beauty of nature, and seize opportunities for personal reflection.
Spooner, Wisconsin
80 acres, 2020-2023
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Nestled between two lakes, the 80-acre Wisdom Woods property is located outside Spooner, Wisconsin. Northwoods retreats are treasured destinations for many in the Midwest. Ritualistic pilgrimages to retreats offer a sense of renewal, restoration, and clarity. The client sought to capture this essence, asking the design team to shape an experience that brings peace and rejuvenation to all who seek it.
The resulting Vision and Communications provide visitors and staff with direct opportunities to engage with the exceptional natural environment and all the living things within it. Sensitively sited trails lead guests through the site’s micro-ecologies and connect the user with varied landscape experiences. The trails feature points of interest that invite users to pause, observe, and interact with their surroundings.
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To understand what makes Wisdom Woods unique, the design team devoted considerable time and energy to familiarizing themselves with the site and establishing a relationship with it. They explored the landscape across the seasons to reveal paths and rituals. Using walking, photography, and inventory, the team developed strategies to locate and record distinct ecozones, identify key landscape features and structures, and document movement. This process of exploration and discovery opened the design process from a place of genuine understanding.
Realizing that a traditional planning document would just sit on a shelf, the team produced communications deliverables that were tailored to specific audiences, making them approachable, fun, and useful. The media highlights sensory experiences and employs storytelling to drive curiosity and encourage exploration of Wisdom Woods. Communication tools for staff and ownership are more straightforward, synthesizing information into one easy-to-use package.
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The design team created a suite of media with the goal of enhancing users’ connection to the site. The media - including a tarot deck, interpretive guide, wayfinding features, and maintenance manual - facilitates a more profound connection with landscape along with a heightened awareness of the human-nature relationship.
The client’s openness to accept and investigate the spiritual and intangible aspects of the retreat experience gave the design team the opportunity to create special communication tools that surpass the idea of a conventional result. Like the Vision Plan, these tools are rooted in a close relationship with the landscape and mirror the collective knowledge and excitement of the client, the Wisdom Woods staff, and the design team.
PROJECT DETAILS
Location Spooner, Wisconsin
Client Wisdom Collective
Team TEN x TEN, Wigen Consulting
Area 80 acres
Status Plan Completed in 2020, Phase I Completed in 2023
AWARDS
2023 ASLA Minnesota Honor Award for Communications